Practice Development Summit – June 27th at the Utah Bar

I can’t afford to give all my clients discounted services, but they keep asking.

Another client meeting, another client who wants a significant discount on what I can do for them. I feel like my prices are fair compared to other attorneys in my field, and I know that I do good work.

I want to help my clients and I have the skills to help my clients, but I also need to make a living. I’m seeing a greater number of people asking for discounted services, even though the economy seems to be doing better than it was several years ago. I don’t want to undercut myself just to get clients in the door by being the cheapest option out there when I know my work has value.

Sound familiar?

The Practice Development Summit on June 27th at the Utah Bar is targeted to helping attorneys understand why clients ask for discounted services. We will also cover SEO tactics so that you can stand out from your competitors in web searching. Additionally, Ann Washburn will be presenting on Body Language and How it Affects Your Income.

Come to this CLE (6.5 credits and 1.5 ethics credits) and learn how to reduce the number of clients who ask for discounts.


8:30 to 9:00        State of the Legal Market

9:00 to 9:45        Understanding Goals

9:45 to 10:00      Break

10:00 to 11;30   Understanding and creating your processes

11:30 to Noon    Create your client experience

Noon to 1:20      Lunch – Anne Washburn “How Body Language Effects Your Fees”

1:30 to 2:30       Create your client experience continued

2:30 to 2:45        Break

2:45 to 3:00        Create Your Target Plan

3:00 to 4:15        Website Conversion Training (SEO & CRO)

4:15 to 4:30        Wrap-up

Receive a total of 6.5 Utah CLE credits (1.5 Ethics credits) for attending the Practice Development Summit

Advance registration by 6/23/2017 $199

Door registration $249

Sponsored By

Presenting – Kim Mayberry

Chief Success Officer and Co-Founder of REAL Automation Solutions.

Kim Mayberry first of all fell in love with Liz Mayberry while she was in law school and already working for HotDocs® . That relationship later turned into a marriage and a business partnership.

Kim Mayberry received his Bachelor’s Degree in Information System from Brigham Young University and a Masters in Operational Excellence from The Ohio State University. Following graduation, he worked for Ameritech Library Services before joining REAL Automation Solutions, Inc full time in 2004. He is responsible for the training and consulting with law firms to improve their systems.

He has presented on the topic of the impact of systems in the law firm to through CLEs and Webinars throughout the United States.

In his spare time, he loves to mountain bike, ski, and spend time with his family. He reads on average 2 business books a month. He loves to learn and is passionate about helping firms put systems in place that change the lives of the law firm’s clients and team members.