I just read, well I listened on audible, the book by Malcolm Gladwell “Tipping Point”.
Here is a video about what I learned. Hint you need to start thinking about connectors, mavens, and salespeople.
Here are my 3 take a ways:
- You need connectors, mavens, and salespeople to grow your business.
- For the innovators to succeed they must learn how to translate what they created into something everyone else will use
- It doesn’t take a tremendous amount of effort to do something. Small changes can make a big difference.
Here is a link to Malcolm’s website if you would like to learn more. http://gladwell.com/the-tipping-point/
Here is a link to the Outliers book on Amazon.
The Tipping Point: How Little Things Can Make a Big Difference
Or you can subscribe to Audible like I do with the link below and get two free books.
Try Audible and Get Two Free Audiobooks