I just read, well I listened on audible, the book by Malcolm Gladwell “Tipping Point”.

Here is a video about what I learned. Hint you need to start thinking about connectors, mavens, and salespeople.

Here are my 3 take a ways:

  1. You need connectors, mavens, and salespeople to grow your business.
  2. For the innovators to succeed they must learn how to translate what they created into something everyone else will use
  3. It doesn’t take a tremendous amount of effort to do something.  Small changes can make a big difference.

Here is a link to Malcolm’s website if you would like to learn more.  http://gladwell.com/the-tipping-point/

Here is a link to the Outliers book on Amazon.
The Tipping Point: How Little Things Can Make a Big Difference

Or you can subscribe to Audible like I do with the link below and get two free books.
Try Audible and Get Two Free Audiobooks

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